The onchain world, like many fields, is filled with buzzwords such as "NFTs," "L2", and another insider language like "ERC-721," which can feel alienating to those outside the loop.
It's tempting to use complex terms that resonate within the community, but these words can feel confusing and exclusive.
Swan Sit, the former Global Head of Digital Marketing at Nike, agrees it’s time to move beyond jargon and communicate in ways that connect with the average consumer.
Using technical or niche language can push people away, creating barriers that limit engagement.
This tech isn't just for insiders; it’s for everyone. Over a year ago, I posted:
the best way to onboard people to NFT tech is to stop using "NFT" and other tech jargon. we're at the point now where things like digital collectibles, digital art, and various wordsmithery will replace "NFT" in marketing and communication across verticals. this is a good thing.
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And I still believe that to be the case. To truly connect with a broader audience, we need to make this space—and how we talk about it—accessible.
Clear communication is key.
Instead of focusing on industry terms, speak about the impact and how it resonates with the human experience.
Use simple language and relatable examples that invite everyone into the conversation.
This is about connection.
By speaking plainly and openly, you break down walls for the average consumer to engage with the space in a deeper way.
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