In the world of onchain art, collectors play a crucial role in supporting and amplifying the work of artists. But too often, collectors enter the space with an investment-first mindset, driven by potential returns rather than a genuine appreciation for the art itself. This approach can undermine the artist’s work, reducing it to a mere asset rather than a meaningful piece of creative expression.

I believe it’s time for artist to take more control. Artists should seek out collectors who are not just buying art for its financial potential but because they truly value the art and the artist behind it. These are the collectors who see the humanity in the work, who care about the stories being told, and who engage with the art on a deeper level.

Art should be about more than just numbers and floor prices. It’s about connection, storytelling, and shared experiences. By actively seeking collectors who respect and understand this, artists can build more authentic relationships that honor their work. It’s not just about finding buyers—it’s about finding people who care, who support the artist’s journey, and who believe in the art for what it is, not just what it’s worth on the market.