As artists, we sometimes chase the next social media platform, hoping it’ll be our key to connecting with fans.
But the reality is that these platforms can disappear, change their algorithms, or lock us out without warning.
I’ve been there, losing access to 15K followers overnight, and it was a wake-up call.
Unlike social media, email lists give us direct control over our audience.
It’s a connection that doesn't depend on a platform's success or rules.
You can share updates, behind-the-scenes insights, and personal stories that go beyond a fleeting social media post through newsletters and blogs.
Plus, people rarely change their email addresses—unlike the endless shifts in social media trends.
Think of your email list as a direct line to your true fans.
It’s stable, personal, and entirely yours.
So, if you’re tired of chasing the latest platform, focus on what matters: building a lasting, meaningful connection with your audience.
Start collecting emails, send out newsletters, and keep that bond strong no matter where the digital tides take us.
